The Science of Nothing
The traditional approach to hunting has been to smell, sound or appear as something familiar to prey – through cover scents, calls and camouflage patterns of sticks and leaves. GORE™ OPTIFADE™ Concealment is the first concealment system designed around animal vision and not human eyesight.
Unlike mimicry camouflage, GORE™ OPTIFADE™ Concealment prevents your prey from recognizing you as a predator – even if detected – making you NOTHING in their eyes.
That's the Science of Nothing. That's how we changed the game for spot-and-stalk and tree stand hunters alike.